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Industrial sales 2.0

Tampere University of Applied Sciences


8 months

Course dates



3850 € / osallistuja (+ alv 24 %)



Language of instruction


Study fields

Management, Administration and Economics
Technology and Natural Sciences

Teaching method


Organising unit

Tree – Continuing Education

Mode of study

Multi-modal teaching

Study level

Other studies

New growth from the development of sales expertise!

In addition to customer purchasing behavior, sales have also changed. How should modern sales be made? Develop sales expertise in the company and come to learn about modern sales of products and services! The products manufactured by Finnish companies are of high quality and valued. However, many companies stumble over the lack of sales skills.

The aim of the Industrial sales 2.0 training is to develop business sales competencies in modern business environments and increase genuine competitive advantage, sales, and operations in international markets.

The training is suitable for work communities and teams in the manufacturing industry. The training consists of common modules and a company-specific scenario workshop. The participants complete the training assignments for their own employer companies.

The duration of the training is 8 months (no teaching in June and July)  and consists of 16 contact days. Face to face training enables better benchmarking, team-based learning and peer learning.

Training ends at graduation celebrations where participants are awarded diplomas of participation.


  • Develop a competitive advantage from your sales on the international market.
  • Enhance your sales team's ability as individuals and at the level of the team.
  • Increases the value of sales in your company.
  • Motivate qualified experts to join your team providing hard-core continuing training.
  • Increase companies’ internationalization.
  • Freshen diversify the image of the manufacturing industry


  • Sales management and sales coaching
  • Team base selling, multilevel sales
  • Changes in purchaser behavior and its impact to sales strategy
  • Data Driven Sales
  • Economics: Financial statement analysis, key figures and margin calculations, industry-specific characteristics
  • Sales and customer relationships management 
  • International sales and marketing, B2B sales
  • Communication and presentation
  • Negotiation skills
  • Cultural differences

Training is developed together with Tampere Chamber of Commerce