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Koulutus kehittää yritysten myyntiä ja lisätä aitoa kilpailuetua ja vientiä kansainvälisillä markkinoilla.  

Industrial sales 2.0

Tampere University of Applied Sciences


8 months

Course dates


Application period



3850 € / osallistuja (+ alv 24 %)



Faculty or school

Business and Media

Language of instruction


Study fields

Management, Administration and Economics
Technology and Natural Sciences

Teaching method


Organising unit

Tree – Continuing Education

Mode of study

Multi-modal teaching

Study level

Other studies

New growth to the development of sales know-how!

In addition to customer purchasing behavior, sales have also changed. How should modern sales be made? Develop sales expertise in the company and come to learn about modern sales of products and services! The products manufactured by Finnish companies are of high quality and valued. However, many companies stumble over the lack of sales skills.

The aim of the Industrial sales 2.0 training is to develop business sales competencies in modern business environments and increase real competitive advantage, sales, and operationson international markets.

The training is targeted to manufacturing industry experts and those who are willing to become to such positions. The training consists of common modules and a company-specific scenario workshop. Participants conduct training exercises to their own employers’ enterprises.

The duration of the training is 10 months and includes 16 days in training camp. Face to face training enables better benchmarking, team-based learning and peer learning.

Training ends at graduation celebrations where participants are awarded diplomas of participation.


  • Develop a competitive advantage from your sales on the international market.
  • Enhance your sales team's ability as individuals and at the level of the team.
  • Increases the value of sales in your company.
  • Motivate qualified experts to join your team providing hard-core continuing training.
  • Increase companies’ internationalization.
  • Freshen diversify the image of the manufacturing industry


Sales management and sales coaching: 

  • Team base selling, Multilevel sales
  • Changes in purchaser behavior and its impact to sales strategy

    Data Driven Sales
  • Key issues of the finance: Accounting analysis, key figures and margin calculations, the specific characteristics of the sector

    Sales and customer relationships management, 
  • International sales and marketing, B2B sales

    Communication and presentation
  • Negotiation skills
  • Cultural differences

Training is developed together with Tampere Chamber of Commerce

Course dates:

Will be informed soon.