Skip to main content

Education review 2025: Appeal and quality of education ever stronger

TAMK maintained its strong appeal in the joint application of spring 2025, coming in as the second most popular university of applied science in Finland, based on the number of primary applicants. The number of students and the share of international students increased further, and the number of graduates was also higher than the year before. Even though less students graduated in target time, the overall development proves that our education offering is appealing and that its quality is continuously improving.

Our Bachelor's degree programmes had 3.6 primary applicants on average per one available study place. The total number of degree students stood at 12,149. In 2025, 3,588 degree students enrolled at the Tampere University of Applied Sciences. 3,100 of them were Bachelor's degree students and 488 Master’s degree students. The number of international degree students has continued to grow, which is in line with our strategic focus. In 2025, we had a total of 1,223 international students, with 834 of them from outside the EU/EEA.  

The number of Bachelor’s degree graduates increased by ten percent from the previous year, with the total reaching 2,074. We also had 355 Master’s degree graduates and 292 teacher graduates. While we have yet to reach the target set by the Ministry of Education and Culture for the new 2025–2028 agreement period, the numbers are growing nicely. Having exceeded our internal goals, we have a solid foundation for progressing towards the agreement target. Graduating in target time is slightly down from last year (2025: 67%), which is indicative of the various challenges faced by today’s students, including finding internships or employment as well as managing their personal lives.    

Annual student feedback (2nd and 3rd year students) again improved from the previous year in questions regarding studies and education. As was the case last year, the feedback from our Bachelor's and Master’s degree graduates remains on par with the national average.   

The courses are interesting and the content of the studies is versatile. You get to try all kinds of things and you truly learn.

Student of Bachelor's Degree Programme in Audiovisual Media 

 

The concept of learning by doing is a unique way of discovering the world of entrepreneurship.

 Student of Bachelor's Degree Programme in Entrepreneurship and Team Leadership

Key development activities

In 2025, two new Master’s degree programmes were launched: Experience Economy and Competence for Energy Transition Management, which is implemented together with Kajaani and Vaasa Universities of Applied Sciences. What’s more, we started a new English-language Master’s Degree Programme in Data Expertise and Artificial Intelligence. International degree programmes will continue to be offered across all fields of study.  

Our project for dropout prevention continued until the end of 2025. Work conducted in the project subgroups produced several development measures. Regardless, dropouts have increased. The development continues with particular focus on preventing dropouts and improving graduating in target time. In August 2025, a new continuous graduation process was implemented. It is designed to support graduating in target time and streamlining the graduation process. Study counselling and teacher tutoring were improved, and a study progress monitoring tool Fokus was implemented following a pilot phase. Credit transfer practices for studies and competence were also improved.  

Activities related to continuous learning were upgraded markedly. A head of continuous learning was appointed for each faculty, and a post for student counsellor of continuous learning was also established. The activities are guided by a strategic steering group. The digital pedagogy team’s operations were reorganised, and in autumn 2025, a development team consisting of representatives from various faculties was established. This team works as a development, preparation and expert group for education. The education development team is responsible for monitoring, assessing and making suggestions for improving the quality of teaching and counselling. It also manages TAMK-wide education development projects that are under its responsibility. In pedagogical development, we implemented an improvement process for guided online learning, resulting in the creation of a digital pedagogy support model for teachers along with a uniform, high-quality online implementation templates in TUNI Moodle in line with TAMK’s brand. In addition, a three-year AI competence development project was launched. It aims to improve both the personnel’s AI skills as well as the pedagogical utilisation of AI in teaching. Competence was boosted with new recruits that respond to the advanced needs of AI and teaching technology.  

In education and learning services, team-like working was emphasised, and we made some fine-tunings at the organisational level to further clarify areas of responsibility. In order to develop work for a centralised study schedule, we launched a two-year project which aims to create streamlined practices and high-quality study schedules for both students and teachers. In student admission, new application channels and selection methods were piloted for both Finnish- and English-language degree programmes.   

The interaction between students and teachers works well in our field. It is inspiring to see that our courses have seen concrete adjustments based on student feedback.

Student of Bachelor's Degree Programme in Physiotherapy 

Measures to support students and improve wellbeing

New counselling models were implemented, and we continued our close stakeholder cooperation with the FSHS, City of Tampere and third sector operators. We added another wellbeing advisor for our wellbeing services and another special needs teacher for our faculties. For individual study arrangements, we created TAMK-wide practices, and our personnel received training on them as well as on accessibility. The financial situation of international students sparked national discussion, and we put specific effort in support services offered to them in close cooperation with the university and the City of Tampere.  

Towards working life

The weakened job market situation was reflected in the employment rate of our graduates. The figures continued their downward trend from the year before. According to our graduate feedback survey, approximately 64% of our Bachelor's degree graduates were employed, with about 70% of them in the Pirkanmaa region. Of our Master's degree graduates, slightly above 85% reported being employed, with approximately 52% of them in the Pirkanmaa region. We received a top result in our career monitoring survey: 55.1% of all alumni in the target group responded, and we were second in the number of responses nationally.  

According to our graduate feedback survey, approximately 47% of our foreign Bachelor's degree graduates were employed, the majority of them (approx. 84%) in Finland. Of our foreign students that completed a Master's degree, slightly over 62% have since been employed, with approximately 63% of them in Finland. Several measures have been taken to help our international students better gain employment, in close cooperation with the City of Tampere and Tampere University. For instance, the cooperation has resulted in the hiring of a shared internship coordinator for 2024–2026 to help students find internships. We have implemented a tandem internship model for Finnish and international students, and it includes a scholarship opportunity. The scholarships are distributed by the Tampere University of Applied Sciences Foundation. Funded by the ESF, the KOHTA project was launched to help international students find internships.   

See also the key figures of 2025

Education highlights of the year 2025