Unit magazine receives recognition for high-quality content
ProCom, an association for communications professionals in Finland, has awarded the best organisational and corporate media following its 2020 Oma Media contest. The assessed media included websites, digital and print magazines, annual reports and podcasts, which have emerged as a rapidly growing publishing platform.
The first place was a tie between OP Financial Group’s Rahapuhetta podcast and Metsä Board’s 2019 annual report. Honourable mentions were given to Tampere Universities, Finn Church Aid and the Malmi Congregation.
The print version and electronic version of the Unit magazine of Tampere Universities received an honourable mention in recognition of high-quality content.
“The Unit magazine of Tampere Universities takes readers on an exciting and entertaining journey into the world of science. The magazine offers in-depth analyses and broad perspectives on scientific topics. The magazine is cleverly and clearly organised as a whole, and the magazine-style structure of the articles is well-designed,” the jury commented.
Unit’s managing editor Sari Laapotti is delighted with the positive feedback.
“We are committed to high-quality science journalism and have also placed a high priority on creating a visually appealing magazine. It is great to see that these efforts are being appreciated,” Laapotti says.
“It means a great deal to us that Unit received the honourable mention specifically for high-quality content, especially as 2021 marks the year of research-based knowledge in Finland – and Unit's slogan is Together for deeper knowledge. High-quality journalism that makes science accessible to a broad audience plays a vital role in today’s world,” Laapotti points out.
The Unit magazine feature specialists from Tampere Universities who discuss and analyse current phenomena and bring up diverse expert perspectives. The print version of Unit appears in both Finnish and in English, and the electronic version is continuously updated.
The chairman of the jury was Raine Tiessalo.
“This year, all the media that received recognition in the contest have a clear layout, message and concept and are also easy to use. When all stakeholders at the different organisational levels know what they are doing and why, organisational media are perfectly poised to reach their target audience. As we are all faced with a daily barrage of news and information, investing in high-quality organisational media is worthwhile,” Tiessalo says.
Text: Sanna Kähkönen