Content owner

Tampere University

Extent

5 cr

Course dates

10/1/2022 - 5/5/2022

Application period

15/11/2021 - 20/12/2021

Fees

75.00 € (15 €/cr)

Campus

City Centre Campus

City

Tampere

Faculty or School

Faculty of Management and Business

Language of instruction

English

Code

KAT.MARK.202

Study fields

Management, Administration and Economics

Mode of study

Contact teaching

Study level

Intermediate studies

Completion of studies

KAT.MARK.202 Brand Management & Communication 5 op: luento-opetus keväällä alkaen III-periodissa Tampereen yliopiston kampuksella. Opetus englanniksi.

Lectures on Tampere campus.
Students complete a written brand management plan present it in the end of the course.

Spring term teaching schedules will be announced autumn 2021. Please, see schedules below.
Open University quota 10 students.

(Aik. nimellä: KATMAA12 Brand Management)

Brand Management & Communication, 5, cr

Code: KAT.MARK.202

Language of instruction: English

Description

Contents

The course familiarizes students with the key theoretical and practical concepts and frameworks related to branding. Special focus is on how brands are co-constructed in the market through interacting with stakeholders. Brand-related marketing communication is examined in different platforms including paid, earned, owned and shared media. Through the course assignments, the students apply the conceptual branding tools to practical examples.

Course dates

Common learning events for all

Lecture:

10.01.2022 12:00 - 14:00, TAU Päätalo D11 auditorio (126)
14.01.2022 12:00 - 14:00, TAU Päätalo D10b auditorio (175)
17.01.2022 12:00 - 14:00, TAU Päätalo D11 auditorio (126)
21.01.2022 12:00 - 14:00, TAU Päätalo D10b auditorio (175)
24.01.2022 12:00 - 14:00, TAU Päätalo D11 auditorio (126)
28.01.2022 12:00 - 14:00, TAU Päätalo D10b auditorio (175)
31.01.2022 12:00 - 14:00, TAU Päätalo D11 auditorio (126)
04.02.2022 12:00 - 14:00, TAU Päätalo D10b auditorio (175)
07.02.2022 12:00 - 14:00, TAU Päätalo D11 auditorio (126)
11.02.2022 12:00 - 14:00, TAU Päätalo D10b auditorio (175)
14.02.2022 12:00 - 14:00, TAU Päätalo D11 auditorio (126)
18.02.2022 12:00 - 14:00, TAU Päätalo D10b auditorio (175)
21.02.2022 12:00 - 14:00, TAU Päätalo D11 auditorio (126)
25.02.2022 12:00 - 14:00, TAU Päätalo D10b auditorio (175)
02.05.2022 12:00 - 14:00, TAU Päätalo D11 auditorio (126)
06.05.2022 12:00 - 14:00, TAU Päätalo D10b auditorio (175)

Prerequisites

Literature

Assessment methods

Studies included

Contact information

How to apply

You find this course on application form by code and name: KAT.MARK.202 Brand Management & Communication, Lectures:10.1.-5.5.2022

Applications to open university studies must be sent through the online application form. Please read through the application instructions in Applying to Open University studies -pages.

Some courses may require prior knowledge. Please check course info in Information about studies and Prerequisites.

After receiving confirmation email you also have to sign-up for the courses in Sisu-system. Please follow the instructions mentioned in confirmation email.

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Brand Management & Communication, Lectures

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Brand Management & Communication, Lectures

Extent

Course dates

Application period

Fees

Campus

City

Faculty or School

Language of instruction

Code

Study fields

Mode of study

Study level