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<ul>
	<li><a href="https://tau-avoin.ilmoittaudu.fi/lobby/?realization=J-otm-db0a9cc6-7625-4553-bf7c-91366a0a02f1_2023--KATKAU005" target="_blank">KAT.KAU.005 Brand experience in retailing, online teaching, </a></li>
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You can find a link to the Open University Admissions service and application instructions on the <a href="https://www.tuni.fi/en/study-with-us/open-higher-education-studies/open-university/applying-open-university">Applying to Open University studies</a> page.

When you have been admitted to the studies, you must enrol separately via the Sisu information system for the implementation of the unit of study and, for example if set, for a practise group of your choice. You will receive instructions on how to do this by e-mail after you have confirmed your acceptance of the study place by paying the required fee.

Tampere

Brand experience in retailing, Online teaching

KAT.KAU.005 Brand experience in retailing 5 op 
Independent online course. The course can be completed in Moodle independently according to the students' own schedule during 24. Jan – 31. May 2024. 
Video lectures, exams and written assignment. 
 
Itsenäinen verkkototeutus, suoritettavissa opiskelijan oman aikataulun mukaisesti. Videoluennot, minitentit ja harjoitustyö. Tämä opintojakso on osa <a href="https://www.tuni.fi/fi/tule-opiskelemaan/digitaalisen-kaupan-opintokokonaisuuden-opintoja-avoin-yliopisto-opetus?navref=search--list">Digitaalisen kaupan opintokokonaisuuden opintoja</a>.

Contact information 
Email: open.studies.tau [at] tuni.fi 
Phone: 0294 520 200

More information concerning Open University studies 
<a href="https://www.tuni.fi/open-university">tuni.fi/open-university</a>

Other studies

Faculty of Management and Business

Management, Administration and Economics

English

City Centre Campus

Online studies

Look information at <a href="https://www.tuni.fi/en/study-with-us/open-higher-education-studies/open-university/applying-open-university">Applying to Open University studies</a>.

The course familiarizes students with the role of brand management and the power of creating superior brand experiences in today&amp;#39;s competitive, global retail environment. The course introduces key concepts of retail brand experience including retail brand strategy, experience dimensions, customer journeys and brand touchpoints, brand communication, brand loyalty and brand co-creation. The course gives students insights on how to build attractive, omnichannel brand concepts and how to co-create retail brands that resonate with customers.

After completing the course, the student has an understanding of the value of branding and creating superior brand experiences as part of today&amp;#39;s retail management. The student can identify the variety of touchpoints that customers have with the brand over their customer journey. Furthermore, the student is able to develop and plan these touchpoints to enable superior customer experiences.

<h2>Recommended Prerequisites</h2><ul><li>Introduction to Marketing, KAT.MARK.101, 5 cr</li></ul>

Brand experience in retailing, Online teaching

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Brand experience in retailing, 5 cr

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