The research project explores discussions of manhood and masculinity in young men’s geek communities, misogynist incel communities, and the Finnish Ylilauta image board. The members of these communities are largely young men who often view themselves as being outside the mainstream and not matching traditional masculine stereotypes and expectations.
Despite their similarities, the groups differ in how they relate to non-normative manhood ideals. In geek and gaming communities, not fitting traditional ideals is often a source of pride, whereas in incel communities it becomes bitterness and hopelesness. Incel communities are especially know for their intense misogyny.
Combining perspectives from critical studies of men and masculinities, game studies, and extremism studies, our project explores why the experience of not fitting norms becomes bitterness and hatred in one group, yet turns into empowering pride over one’s unique identity in another. The study helps us understand what kind of group features may either protect young men from violent and misogynistic views, or offer these views fertile soil to grow in. In addition to academic publications, the project produces material for professionals working with young people.