Nina Mesiranta

I work as a University Lecture in marketing. I also hold a title of Docent at University of Vaasa (related to sustainable circular consumption). My research interests include sustainable circular economy, especially from the perspective of consumers.  

My profile at researchportal.tuni.fihttps://researchportal.tuni.fi/en/persons/nina-mesiranta

My research groupshttps://research.tuni.fi/wastebusters/https://research.tuni.fi/markkinointi/

Research and teaching

CIrcular economy; Sustainable consumption; Food waste; Clothing consumption; Social media; Qualitative resesarch methods

Marketing; Consumer research