Nina Mesiranta
About me
I work as a University Lecture in marketing. I also hold a title of Docent at University of Vaasa (related to sustainable circular consumption). My research interests include sustainable circular economy, especially from the perspective of consumers.
My profile at researchportal.tuni.fihttps://researchportal.tuni.fi/en/persons/nina-mesiranta
My research groupshttps://research.tuni.fi/wastebusters/https://research.tuni.fi/markkinointi/
Responsibilities
Research and teaching
Fields of expertise
CIrcular economy; Sustainable consumption; Food waste; Clothing consumption; Social media; Qualitative resesarch methods
Project links
Research unit
Research fields
Marketing; Consumer research
Latest publications
Circular Consumption Practices as Matters of Care
Mesiranta, N., Mattila, M., Koskinen, O. & Närvänen, E., 2025, In: Journal of Business Ethics. 200, p. 13-30Research output: Contribution to journal › Article › Scientific › peer-review
Impact of food waste-related course attendance on students’ food waste reduction behaviours and knowledge: a case study from Indonesia
Sitompul, C., Gunawan, T., Mesiranta, N., Närvänen, E. & Octavia, J. R., 2025, In: INTERNATIONAL JOURNAL OF SUSTAINABILITY IN HIGHER EDUCATION. 26, 9, p. 36-54 19 p.Research output: Contribution to journal › Article › Scientific › peer-review
Reducing bread surplus and waste at the bakery-retail interface in three European countries
Mesiranta, N., Mattila, M., Eriksson, M., Blasi, E., Sjölund, A., Bartek, L., Pietrangeli, R., Nasso, M., Cicatiello, C., Sulankivi, S. & Närvänen, E., Dec 2025, In: Cleaner Waste Systems. 12, 7 p., 100433.Research output: Contribution to journal › Article › Scientific › peer-review
The power of prevention and valorisation – Environmental impacts of reducing surplus and waste of bakery products at retail
Bartek, L., Sjölund, A., Brancoli, P., Cicatiello, C., Mesiranta, N., Närvänen, E., Scherhaufer, S., Strid, I. & Eriksson, M., May 2025, In: Sustainable Production and Consumption. 55, p. 51-62 12 p.Research output: Contribution to journal › Article › Scientific › peer-review
‘We Need to Play With the Same Rules as Others’: Circular Fashion Start-Ups and the Emerging Logic of Circularity
Kaivonen, I., Mesiranta, N. & Närvänen, E., 10 Sept 2025, (E-pub ahead of print) In: BUSINESS STRATEGY AND THE ENVIRONMENT.Research output: Contribution to journal › Article › Scientific › peer-review
“I Do What I Do to Drive Change”: The Social-Symbolic Work of Sustainable Fashion Influencers
Kaivonen, I., Mesiranta, N. & Närvänen, E., 2024, In: Fashion Theory - Journal of Dress Body and Culture. 28, 1, p. 85-115Research output: Contribution to journal › Article › Scientific › peer-review
Examining consumer food waste through grocery retailers’ customer data: Segments and practical implications
Närvänen, E., Mesiranta, N., Saarijärvi, H. & Nevalainen, J., Jul 2023, In: INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 47, 4, p. 1273-1290Research output: Contribution to journal › Article › Scientific › peer-review
The assembling of circular consumption: A sociomaterial practice approach
Närvänen, E., Fuentes, C. & Mesiranta, N., 2023, The Routledge Handbook of Catalysts for a Sustainable Circular Economy. Lehtimäki, H., Aarikka-Stenroos, L., Jokinen, A. & Jokinen, P. (eds.). Routledge, p. 535-549Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate
Mesiranta, N., Närvänen, E. & Mattila, M., 2022, In: JOURNAL OF PUBLIC POLICY AND MARKETING. 41, 2, p. 144-161 18 p.Research output: Contribution to journal › Article › Scientific › peer-review
Somevaikuttajat edistävät kiertotalousmuodin uusia kulutuskäytänteitä
Mesiranta, N. & Luukkonen, R., 14 Dec 2022, In: Stipendiblogi, Liikesivistysrahasto.Research output: Contribution to journal › Other online publication › General public