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Public event

Experience Economy Forum II: Creating phenomena and meanings

Tampere Universities
LocationRatapihankatu 33, 33100 Tampere
Tavara-asema, www.tavara-asema.fi
Date21.4.2026 12.30–19.00 (UTC+3)
Registration deadline: 6.4.2026,23.55 (UTC+3)
LanguageFinnish, English
Entrance feeFree of charge
The event gathers people working or interested in the experience economy to discuss phenomenalisation and meaning making. Majority of the event is implemented in Finnish, but the last key note presentation 15.15-16 by Martin Österdahl and the following panel discussion 16.15-17 will be in English.

Welcome to the Experience Economy Forum II!

This year’s forum tackles a burning question: How do we create phenomena and meaning when competition for people’s attention and time is increasingly fierce?

Experience Economy Forum II brings together an inspiring lineup of speakers who will explore, among other things:

  • How can we manage the unpredictability of phenomena and strengthen distinctiveness in productions and visibility work?
  • What truly matters in phenomenon‑building and meaning‑making?
  • Who will shape future phenomena — algorithms, communities, or bold creators?

After the daytime programme (12:30–17:00), the City of Tampere invites all participants to an evening reception from 17:00 to 19:00. The reception offers a space for timely discussions, networking — and of course, memorable experiences!

Register now and follow event updates on Experience Economy @TUNI on LinkedIn.

The event is free of charge and accessible.

The event language is Finnish, but some presentations will be in English.
 

Organiser

The seminar event is co-organised by Tampere University (Experience Economy Research Group), Tampere University of Applied Sciences (Master's Degree in Experience Economy), and the City of Tampere.

Further information

Mika Kylänen, mika.kylanen@tuni.fi 050 465 6477