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Nannan Xi

Assistant Professor (tenure track)
Tampere University
phone number+358505205991
Hervanta Campus

About me

My research is mainly focused on game-based approaches (e.g. gamification, gameful systems, AR/VR/MR, metaverse, multisensory modalities, wearables, and streaming technologies) in information systems, management, retailing, finance, consumer psychology, and organization studies towards responsible consumption, sustainable decision making, harmonious organizations and digital business transformation. 

Research fields

Information systems, Computer science, Human-computer interaction, Business management, Organizational studies, Consumer psychology 


My projects have been funded by Liikesivistysrahasto, OP Ryhmän Tutkimussäätiö, Nasdaq Nordic Foundation, Business Finland, and KAUTE-säätiö.

Own links