EBITDA – Environmental and circular business impacts from value-chains

Environmental and circular Business Impacts from value-chains: Tools for profitability and Desirability Analyses

EBITDA project combines ecologic sustainability and financial performance to increase the competitiveness of Finnish export business.

The EBITDA project examines how customer value is created from ecologically sustainable, industrial-scale solutions and focuses on helping Finnish companies generate export growth from these greener solutions by co-innovation activities. The project also has a wide result dissemination agenda. EBITDA’s focused research themes are:

1. The customer value and profitability of environmental sustainability.
2. Decision-making and mechanisms of sustainability impacts.
3. Cooperative, environmentally friendly ecosystem strategies.

More precisely, EBITDA’s goals consist of gaining understanding of: (I) how environmentally friendlier solutions create value in industrial value chains, (II) how B2B customers make their decisions regarding cleaner solutions (technologies & related services), and (III) consequently, how to gain higher capabilities for Finnish companies to sell value from such solutions. These altogether (IV) help build business models that fit value-chain partners strategies and help preserve the environment.

With these themes (1-3) and goals (I-IV), EBITDA is tightly connected to advancing Valmet’s Beyond Circularity Veturi-program. EBITDA contributes to Business Finland’s strategic goals (Economic growth, Sustainability, Competitiveness) as well. Thus, as the result EBITDA yields industry-relevant and ambitious scientific understanding of how environmental friendliness turns into communicable customer value in B2B value chains. This way, EBITDA aims at leading to significant growth in green technology and service exports among the project consortium partners and beyond, among the Finnish industry more broadly as well.