

Vesa Tiitola
Research unit
Research fields
Management Accounting Development, Customer value, Value-in-use, Interventionist Research, Pragmatic Constructivism, Interorganizational Management Accounting
Selected publications
Tiitola, V., Marek, M., Korhonen, T., & Laine, T. (2023). Enabling value-in-use with digital healthcare technologies: combining service logic and pragmatic constructivism. J Manag Gov 27, 841–871.
Tiitola, V., Jalonen, T., Rantanen-Flores, M., Korhonen, T., Ruusuvuori, J., & Laine, T. (2024). Discourse analysis on sustaining the maieutic role “when management accounting goes digital.” Qualitative Research in Accounting and Management, 21(2), 140–164.
Tiitola, V., Lyly-Yrjänäinen, J., & Laine, T. (2020). The Three Positions for Interorganizational Interventionist Researcher: Navigating in the Supplier‑Customer Dyad. Electronic Journal of Business Research Methods, 18(2), 115–128.
Latest publications
Managing Customer Success: Management accounting development for understanding and measuring value-in-use
Tiitola, V., 2025, Tampere: Tampere University. (Tampere University Dissertations - Tampereen yliopiston väitöskirjat; vol. 1156)Research output: Book/Report › Doctoral thesis › Collection of Articles
Value creation and retention through re-servitization: Product service system for prescription medication dispensing in homecare
Tiitola, V., Lyly-Yrjänäinen, J., Apell, M., Rönkkö, M. & Holmström, J., 2025, In: Technovation. 140, 103162.Research output: Contribution to journal › Article › Scientific › peer-review
Discourse Analysis on Sustaining the Maieutic Role ‘When Management Accounting Goes Digital’
Tiitola, V., Jalonen, T., Rantanen Flores, M., Korhonen, T., Ruusuvuori, J. & Laine, T., 2024, In: Qualitative Research in Accounting and Management. 21, 2, p. 140-164Research output: Contribution to journal › Article › Scientific › peer-review
How do Ecologic Sustainability and Business Feasibility Fit Together? – A Pragmatic Constructivist Study
Thakuri, P. K., Tiitola, V., Laine, T. & Korhonen, T., 2024, In: Journal of Pragmatic Constructivism. 14, 1, p. 63–76Research output: Contribution to journal › Article › Scientific › peer-review
Enabling value-in-use with digital healthcare technologies: combining service logic and pragmatic constructivism
Tiitola, V., Marek, M., Korhonen, T. & Laine, T., Sept 2023, In: Journal of Management and Governance. 27, 3, p. 841-871 31 p.Research output: Contribution to journal › Article › Scientific › peer-review
KARHU-hanke: Peittoon interventio, tulosraportti
Harjula, R., Hirvensalo, A., Maissalo, V. & Tiitola, V., 2023, Tampereen yliopisto. 20 p.Research output: Book/Report › Commissioned report
New competitiveness and business impact from intelligence, intuition, integration and interaction: The final report of the NewBI5 research project
Laine, T., Tiitola, V., Korhonen, T., Kuperstein Blasco, D., Ruusuvuori, J. & Kämäräinen, J., 17 Jun 2022, Tampere University. 34 p.Research output: Book/Report › Commissioned report
Facilitating the Diffusion of Interventionist Research: Identifying the Roles of an Intervening Researcher in Customer Value Creation
Tiitola, V., Lyly-Yrjänäinen, J., Laine, T. & Dultra-de-Lima, R. G., 2021, Proceedings of the 20th European Conference on Research Methodology for Business and Management Studies: A Virtual Conference hosted by University of Aveiro Portugal, 17-18 June 2021. Au-Yong-Oliveira, M. & Costa, C. (eds.). Academic Conferences International Limited, p. 197-204 (Proceedings of the European conference on research methods in business and management).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Interventionist Researcher Facilitating Value Co-Creation: 'One of Us' or 'One of Them'
Tiitola, V., Lyly-Yrjänäinen, J. & Laine, T., 2020, Proceedings of the 19th European Conference on Research Methodology for Business and Management Studies: A Virtual Conference hosted by University of Aveiro Portugal, 18-19 June 2020. Au-Yong-Oliveira, M. & Costa, C. (eds.). Academic Conferences International, p. 284-291 8 p. (Proceedings of the European conference on research methods in business and management).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
The Three Positions for Interorganizational Interventionist Researcher: Navigating in the Supplier-Customer Dyad
Tiitola, V., Lyly-Yrjänäinen, J. & Laine, T., 8 Dec 2020, In: Electronic Journal of Business Research Methods. 18, 2, p. 115-128 14 p.Research output: Contribution to journal › Article › Scientific › peer-review