The training aims at providing the students with understanding and competence in internationalization requirements and strategic planning of international sales and marketing.

The training is implemented as full-time studies and as blended learning including face-to-face and online studies as well as studying independently. The training includes a 3-month on-the-job learning period in a company. The student have a key role in finding the work placement for themselves, but support is provided for the placement seeking process. During on-the-job learning period, the participants are students at Tampere University of Applied Sciences.

The training is conducted in English excluding Finnish language studies.

Contents:

• Business Finnish (4 ECTS)
• Finnish Working Life and Career Planning (4 ECTS)
• Export in Practice (4 ECTS)
• Distribution Channels and Industrial Logistics (3 ECTS)
• Service Design (2 ECTS)
• Market Analysis (4 ECTS)
• Digital Marketing and Sales (4 ECTS)
• Customer Relationship Management (3 ECTS)
• Different Business Cultures (2 ECTS)
• GDPR
• Job Hunting and Presentation Skills
• On-the-job Learning Period

Target group

The primary target group are immigrants with a higher education degree who are unemployed or at risk of unemployment. The training is also suitable for Finns with a higher education who have stayed abroad for a long time or have the abilities to work in foreign trade due to their long experience.

Requirements:

• Good knowledge of English
• Higher education degree
• Some former knowledge or experience in international trade
• Good enough or at least some knowledge of Finnish in order to have better opportunities to carry out on-the-job learning period in Finnish companies.