Digital marketing, Online teaching
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5 crCourse dates
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KAT.MARK.204 Digital Marketing 5 ECTS:
Online course in spring 2024.
Verkkokurssi keväällä IV-periodissa. Opetus englanniksi.
Please notice: Students are selected for the course on the basis of previous studies: the mandatory pre-course course for this course is KAT.MARK.101 Markkinoinnin perusteet (Introduction to Marketing or similar course) 5 credits. Course KAT.MARK.101 is not available in English at an Open University.
Digital marketing, 5 cr
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The course familiarizes students with the key concepts and operations in digital marketing, including social media marketing. Special focus is placed on applying different digital marketing tools in different kind of business settings. The course integrates lectures and practical exercises with the aim of delivering students good practical insight into designing and implementing digital marketing in different organizations.
Prerequisites
The course is based on basic level of marketing. Thus, a student is required to have completed a basic-level course in marketing, for instance KATMAP11 Markkinoinnin perusteet (Introduction to Marketing) or similar course.
Compulsory Prerequisites
- Introduction to Marketing, KAT.MARK.101, 5 cr
Recommended Prerequisites
- Brand Management & Communication, KAT.MARK.202, 5 cr
- Consumer Behaviour, KAT.MARK.206, 5 cr
Materials assigned by the lecturer, e.g. online material and cases.
General scale, 0-5
Contact information
Email: open.studies.tau [at] tuni.fi
Phone: 0294 520 200
More information concerning Open University studies
tuni.fi/open-university
Apply for Open University studies by using the following links:
You can find a link to the Open University Admissions service and application instructions on the Applying to Open University studies page.
Please notice: Students are selected for the course on the basis of previous studies: the mandatory pre-course course for this course is KAT.MARK.101 Markkinoinnin perusteet (Introduction to Marketing or similar course) 5 credits. Course KAT.MARK.101 is not available in English at an Open University.
When you have been admitted to the studies, you must enrol separately via the Sisu information system for the implementation of the unit of study and, for example if set, for a practise group of your choice. You will receive instructions on how to do this by e-mail after you have confirmed your acceptance of the study place by paying the required fee.
Look information at Applying to Open University studies.
