Ines Kaivonen

Latest publications

• ‘We Need to Play With the Same Rules as Others’: Circular Fashion Start-Ups and the Emerging Logic of Circularity

  Kaivonen, I., Mesiranta, N. & Närvänen, E., 10 Sept 2025, (E-pub ahead of print) In: BUSINESS STRATEGY AND THE ENVIRONMENT.

  Research output: Contribution to journal › Article › Scientific › peer-review

• “I Do What I Do to Drive Change”: The Social-Symbolic Work of Sustainable Fashion Influencers

  Kaivonen, I., Mesiranta, N. & Närvänen, E., 2024, In: Fashion Theory - Journal of Dress Body and Culture. 28, 1, p. 85-115

  Research output: Contribution to journal › Article › Scientific › peer-review

• Framing value propositions in the food waste business: A sociocultural approach

  Närvänen, E., Mattila, M., Keränen, J., Kaivonen, I. & Nurminen, M., Aug 2022, In: Industrial Marketing Management. 105, p. 211-222

  Research output: Contribution to journal › Article › Scientific › peer-review

• Epäterveellisten elintarvikkeiden markkinointi lapsille ja nuorille: Tilanne Suomessa ja pelisääntöjä markkinoinnin säätelyyn

  Translated title of the contribution: Marketing of unhealthy foods to children and youth: Situation in Finland and rules for regulationFogelholm, M., Närvänen, E., Erkkola, M., Lähteenmäki-Uutela, A., Kaivonen, I., Nikkola, A., Sutinen, U.-M. & Uusitalo, L., 2021, Valtioneuvoston kanslia. 127 p. (Valtioneuvoston selvitys- ja tutkimustoiminnan julkaisusarja; no. 2021:57)

  Research output: Book/Report › Commissioned report

• Social Media Influencers Educating Consumers on Sustainable Fashion

  Mesiranta, N., Närvänen, E., Luukkonen, R. & Kaivonen, I., 2021, Proceedings of the 52nd Annual Conference of the Association for Consumer Research (ACR 2021). Williams Bradford, T., Keinan, A. & Thomson, M. (eds.). Duluth, MN: Association for Consumer Research, p. 87-90 (Advances in Consumer Research; vol. 49).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review