Hongxiu Li

Hongxiu Li is a professor in Business Data Analytics at the Unit of Information and Knowledge Management in the Faculty of Management and Business, Tampere University. She holds a PhD in Economics & Business Administration from the University of Turku in the field of Information Systems. Her primary research interests focus on technology use, digital/innovative services, business data analytics, data-driven decision-making, data-driven value creation, and data ecosystems. Particularly, she is interested in discovering how value can be extracted from digital services as well as data. Her research has been published in journals such as Information Systems Journal, European Journal of Information Systems, Computers in Human Behavior, Computer & Education, Internet Research, Decision Support Systems, Tourism Management, and Information & Management.

- Digital transformation

- Business data analytics

- Data-driven value creation

- Data-driven decision-making 

- Data ecosystems

- Digital sustainability