In case of the ECIU University, the brand provides tools to tell a unified story
In the world of information overload, branding has become increasingly important. As the significance of branding grows, it affects different levels and sectors of society: businesses, universities and countries. What’s more, branding not only bridges connection outside the organisation but also inside, especially through internal communication and employee engagement. Therefore, a brand is not just about cultivating a “good look”, it has become an important “backbone” of all organisational activities.