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About me

Hongxiu Li is an associate professor (tenure track) in Business Data Analysis at the Unit of Information and Knowledge Management in the Faculty of Management and Business, Tampere University. She holds a PhD in Economics & Business Administration from the University of Turku in the field of Information Systems. Her primary research interests focus on user behavior, digital/innovative services, social media, business data analytics, and data-driven value creation. Particularly, she is interested in discovering how value can be extracted from digital services as well as big data. Her research has been published in journals such as Information Systems Journal, European Journal of Information Systems, Computers in Human Behavior, Computer & Education, Internet Research, Decision Support Systems, Tourism Management, and Information & Management.

Research topics

- Digital/innovative services

- Business data analytics

- Data-driven value creation

- Human robot collaboration