Openness is a key to success: innovation & data-driven service development

How to use data, understand customers better and co-innovate in networks? All this requires openness! Open innovation is discussed in the open seminar organised by USCO-project, presenting top academic speakers backed with industry experiences.


8:30-9:00 Morning coffee
9:00-10:45 Programme

  • Anni Ronkainen, CDO, K Group: ”Welcome to K-Kampus, the new home of K Group”
  • Maarit Lahtonen, Senior advisor, Business Finland: ”Business Finland’s role in enabling RDI co-operation”
  • Ruusa Ligthart and Riitta-Liisa Larjovuori, Project managers, USCO project: ”Latest research results from the USCO-project”
  • Wim Vanhaverbeke, Professor, University of Surrey: ”Co-operation with SMEs and larger organisations in open innovation”
  • Mohammed Zaki, Dr. Deputy Director, University of Cambridge: “The future of customer experience: opportunities and challenges”
  • Minna Vakkilainen, Vice President, Analytics & Customer Data, K Group: “How data can help us offer the best individual services to our millions of customers?”

10:45-11:30 After the presentations participants are welcome to mingle and to engage in the following activities:

  • Guided tour in K-Kampus (15min)
  • K group present their activities at various pop-up stands
  • BOOST + INNO innovation game created by USCO-project (workshop 20min)

The event is organised by USCO-project which is a research project for open innovation, customer centricity, leadership, and wellbeing at work. The project is funded by Business Finland and the participating organisations are Danske Bank, Fennia, Finnish Tax Administration, Humap, Isännöintiverkko, K Group, Keva, Silta, and research organisations Laurea UAS and Tampere University.

Learn more about USCO-project www.uscoproject.fi 


USCO-project - Laurea UAS, Tampere University and K Group.

Further information

riitta-liisa.larjovuori@tuni.fi, p. 050 433 6260