City Centre Campus

Tampere

The course familiarizes students with the key theoretical and practical concepts and frameworks related to branding. Special focus is on how brands are co-constructed in the market through interacting with stakeholders. Brand-related marketing communication is examined in different platforms including paid, earned, owned and shared media. Through the course assignments, the students apply the conceptual branding tools to practical examples.

Open University

This course will be held only once in the academic year 2026-2027: Lectures and exam, blended learning, spring 2027. Lectures and workshops in the spring 2027. The lectures are recorded and can be found in the course&#39;s Moodle. The course is evaluated on the basis of mini-exams and group assignments.

Faculty of Management and Business

English

After
 completing the course, the student understands the strategic role of 
branding in an organisation’s’ interaction with its customers and other 
stakeholders. The student is able to evaluate and apply different 
perspectives and frameworks when planning and developing a brand 
strategy.

<h3>Literature</h3>Heding, Knudtzen & Bjerre, Brand management: Research, theory and practice, 2nd edition, 2016, London, Routledge Other materials assigned by the lecturer, e.g. e-books, academic articles

No prior studies are required for this course.

TUNI Moodle: KAT.MARK.202-2026-2027-1 COPY Brand Management & Communication (Lectures)

Lecture, groupwork and exam, blended learning, spring 2027

Lectures, groupwork and exam, blended learning on spring 2027. The course lectures are organised on Tampere city campus. Attending the lectures is not mandatory but highly encouraged. The lectures will also be recorded when applicable. The evaluation is based on group assignments and exam in the EXAM system. The course recordings and instructions for completing the course will be provided on the course’s own Moodle platform. You may attend the lectures on campus or watch the recordings. The evaluation is based on group assignments and exam in the EXAM system. The course includes an electronic Exam. The student takes the exam at a 
time of their choosing in the EXAM facilities. The EXAM facilities of 
Tampere University are located on the Tampere campuses, at the 
University Consortium of Pori, and at the University Consortium of 
Seinäjoki. <a href="https://www.tuni.fi/en/students-guide/handbook/uni/studying-0/examinations/electronic-exams" target="_blank" rel="noopener noreferrer">Please familiarize yourself with the instructions for taking the Exam</a>.
 It is also possible to take the exam in the EXAM facilities of other 
higher education institutions in various locations (so-called exam 
visit). You can check the higher education institutions where
EXAM visits are currently possible on <a href="https://e-exam.fi/in-english/" target="_blank" rel="noopener noreferrer">the
EXAM Visit website</a>. More information about the course <a href="https://www.tuni.fi/en/study-with-us/open-higher-education-studies/open-university" target="_blank" rel="noopener noreferrer">More information about studying at the Open University</a>

Contact teaching

<h3>Lectures</h3><h4>Lecture: </h4>02.03.2026 12.00 - 02.03.2026 14.00, TAU Linna K104 Väinö Linna -Sali auditorio (166) 06.03.2026 12.00 - 06.03.2026 14.00, TAU Linna K104 Väinö Linna -Sali auditorio (166) 09.03.2026 12.00 - 09.03.2026 14.00, TAU Linna K104 Väinö Linna -Sali auditorio (166) 13.03.2026 12.00 - 13.03.2026 14.00, TAU Pinni B1100 auditorio (192) 16.03.2026 12.00 - 16.03.2026 14.00, TAU Linna K104 Väinö Linna -Sali auditorio (166) 20.03.2026 12.00 - 20.03.2026 14.00, TAU Linna K104 Väinö Linna -Sali auditorio (166) 23.03.2026 12.00 - 23.03.2026 14.00, TAU Linna K104 Väinö Linna -Sali auditorio (166) 27.03.2026 12.00 - 27.03.2026 14.00, TAU Linna K104 Väinö Linna -Sali auditorio (166) 30.03.2026 12.00 - 30.03.2026 14.00, TAU Linna K104 Väinö Linna -Sali auditorio (166) 10.04.2026 12.00 - 10.04.2026 14.00, TAU Linna K104 Väinö Linna -Sali auditorio (166) 13.04.2026 12.00 - 13.04.2026 14.00, TAU Linna K104 Väinö Linna -Sali auditorio (166) 17.04.2026 12.00 - 17.04.2026 14.00, TAU Linna K104 Väinö Linna -Sali auditorio (166)

TUNI Moodle: KAT.MARK.202-2025-2026-1 Brand Management & Communication (Lectures)

Lecture, groupwork and exam, blended learning, spring 2026

Lectures, groupwork and exam, blended learning on spring 2026. Please note, the course information updated on 16 January 2026. Lectures on the Tampere University campus twice a week. The lectures will also be recorded when applicable. There will be exams/an exam and a group assignment. The course recordings and instructions for completing the course will be provided on the course’s own Moodle platform. You may attend the lectures on campus or watch the recordings. The course includes an electronic Exam. The student takes the exam at a 
time of their choosing in the EXAM facilities. The EXAM facilities of 
Tampere University are located on the Tampere campuses, at the 
University Consortium of Pori, and at the University Consortium of 
Seinäjoki. <a href="https://www.tuni.fi/en/students-guide/handbook/uni/studying-0/examinations/electronic-exams" target="_blank" rel="noopener noreferrer">Please familiarize yourself with the instructions for taking the Exam</a>.
 It is also possible to take the exam in the EXAM facilities of other 
higher education institutions in various locations (so-called exam 
visit). You can check the higher education institutions where
EXAM visits are currently possible on <a href="https://e-exam.fi/in-english/" target="_blank" rel="noopener noreferrer">the
EXAM Visit website</a>. More information about the course <a href="https://www.tuni.fi/en/study-with-us/open-higher-education-studies/open-university" target="_blank" rel="noopener noreferrer">More information about studying at the Open University</a>

Multi-modal teaching

<a href="https://Kauppatieteiden väyläopinnot">Pathway studies in business studies</a> <a href="https://www.tuni.fi/fi/tule-opiskelemaan/markkinoinnin-aineopintoja">Intermediate Studies in Marketing</a>

KAT.MARK.202 Brand Management & Communication, 5 cr

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