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NewBI5 - New competitiveness and Business Impact from Intelligence, Intuition, Integration and Interaction

Tampere University

The NewBI5 project examines how, why and where managerial work and managerial processes would change with the help of automation, artificial intelligence (AI) and advanced analytics. The project utilizes in-depth company cooperation from ideas to commercialization.


NewBI5 does not see AI in isolation; it provides a unique multi-disciplinary approach of leading research in business (CMC, profitability management), technological (signal processing, data analytics) and social sciences (social psychology) in Finland; in cooperation with world-class international management scholars (Scuola Superiore Sant'Anna Pisa, Universität Innsbruck, Aarhus University, Aalborg University, The University of Auckland).  

There are four innovative company networks (Integrata, Evondos, Mobidiag, ABB) and a wider company partner group (ICT, services and manufacturing), altogether 10 companies.


What if 25-30% of managerial work were automatized in the future? How could we recognize the managerial activities replaceable by AI, and understand, evaluate and manage the related business potentials for savings, value, and impact? Our vision is that Finnish companies will be in the forefront of creating business from solutions that automatize parts of managerial work!  

Interventionist research in NewBI5s yields tangible results for creating new AI business competences in Finland and enabling profitable international growth in the networks under analysis and beyond:

  • The thorough and multi-disciplinary understanding about managerial work opens new possibilities for new services and new kinds of value impacts.  
  • AI may help understand the demand of new services and their business potential.  
  • AI and advanced business analytics directly support the emergence of new activities, services and value impacts (facilitating offering development by better understanding of demand).

Funding source

Business Finland and partners of the project

Contact persons

Teemu J. Laine

Associate Professor (tenure track)

teemu.j.laine [at]

+358 50 308 7049


Tuomas Korhonen

Postdoctoral researcher

tuomas.korhonen [at]

+358 40 198 1551


Vesa Tiitola


vesa.tiitola [at]