Valtteri Kaartemo

Latest publications

• Conceptual fragmentation in marketing science: insights from the value co-creation literature

  Makkonen, H., Aspara, J., Kaartemo, V., Mäntymäki, M. & Paavilainen-Mäntymäki, E., 14 Dec 2026, In: European Journal of Marketing. 60, 13, p. 491-520

  Research output: Contribution to journal › Article › Scientific › peer-review

• Experiencing What Cannot Be Sensed: Technology and Subperceptual Phenomena in Service Experiences

  Kaartemo, V., Horppu, J., Karjalainen, P., Vesisenaho, K., Saarijärvi, H. & Rintamäki, T., 2026.

  Research output: Other conference contribution › Abstract › Scientific

• From proposed to realized narrative: tracing the application of service-dominant logic’s foundational premises as theory travelling

  Makkonen, H., Mäntymäki, M., Aspara, J. & Kaartemo, V., 14 Dec 2026, In: European Journal of Marketing. 60, 13, p. 422-462

  Research output: Contribution to journal › Article › Scientific › peer-review

• Futures thinking in market-shaping research: Developing an onto-epistemological foundation and analytical framework

  Halinen, A., Kaartemo, V. & Tapio, P., May 2026, In: Journal of Business Research. 210, 13 p., 116179.

  Research output: Contribution to journal › Article › Scientific › peer-review

• The Influence of Human–GenAI Hybrids on Service System Transformation Mechanisms

  Kaartemo, V., Schepis, D., Helmer, J., Nenonen, S. & Storbacka, K., 22 May 2026, (E-pub ahead of print) In: Journal of Service Research.

  Research output: Contribution to journal › Article › Scientific › peer-review

• Digital leadership and sustainable market shaping

  Kaartemo, V., Mele, C. & Russo-Spena, T., 13 Feb 2025, Digital Leadership: Concepts and Cases. Munoz, J. M. (ed.). Edward Elgar, p. 110-127

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

• Guest editorial: How value cocreation and innovation drive service ecosystem evolution

  Akaka, M. A., Kaartemo, V., Siltaloppi, J. & Vargo, S. L., 8 Apr 2025, In: Journal of Service Management. 36, 2, p. 133-141 9 p.

  Research output: Contribution to journal › Editorial › Scientific

• Special Issue: Value Cocreation and Innovation in Service Ecosystems

  Akaka, M. A. (Guest editor), Kaartemo, V. (Guest editor), Siltaloppi, J. (Guest editor) & Vargo, S. L. (Guest editor), 2025, In: Journal of Service Management. 36, 2

  Research output: Contribution to journal › Special issue › Scientific › peer-review