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TAMK’s business administration students won an international business case competition

Published on 8.6.2022
Tampere University of Applied Sciences
TAMK business studentsIFM Electronic was a case enterprise in the final. An award ceremony was organised for the winning team at IFM Electronic in Tampere. In the photo, Johanna Kalin, Juuso Pörsti, Eemeli Saarinen and Santeri Parikka. The team coach Mari Rytisalo is bottom right. The award was presented by Managing Director Antti Ala-Tala (on the left) and Finance Director Tiina Mattila (in the right corner).
Tampere University of Applied Sciences’ business administration students Johanna Kalin, Juuso Pörsti, Eemeli Saarinen and Santeri Parikka won the first prize in the European CAse Study Alliance’s (ECASA) online business case competition. They won both competition rounds and ended up to the final with two teams of Technological University Dublin. In the end, TAMK’s team won the competition. Johanna Kalin also won the best performer award sponsored by Horvath.

Team coach and founder of Tampere Business Case Club Mari Rytisalo from Tampere University of Applied Sciences is delighted with the win.

“It was very important for us to win the competition. We worked hard this spring to improve our performance in international business case competitions. Participation in competitions is a unique way of demonstrating our competence in the international education field and our pioneer role in the Finnish business administration education.”

Business case training is offered in autumns for business administration and international business students. In the training, students learn problem solving skills in business contexts, comprehensive application and use of knowledge capital, teamwork as well as public performance in a professional and individual way. The competition participants are chosen based on the training. They receive deeper training on the themes.

Business development suggestions for companies in different countries

The competition participants developed solution suggestions for several European companies. In the opening round, the participants made a brand identity and growth plan for the Irish Glendalough Distillery based on its changed business environment.

During the competition week, the participants also solved the small Lithuanian Žemaiciu Virves’ challenge of how to rationalise and expand its production abroad and introduce sustainable development principles in its operation.

During the third round, the participants solved how the Dutch IQ-Pass can secure its growth and offer its customers more value in its role as a subsidiary. The final established the German IFM Electronic’s possibilities of achieving its financial objectives by using Industry 4.0.

“In addition to the ECASA competition, this spring we had the honour to represent TAMK in competitions organised by Maastricht University, Copenhagen Business School and the new Nordic network,” Rytisalo describes.

According to Rytisalo, the team as well as other competing teams understood that business case training is a significant investment in their learning and career development. They were committed to using countless hours for training and polishing their skills outside the regular school hours.

“It is among the highlights for the coach to see the student and team develop step by step.”

Johanna Kalin, who was a member of the winning team, considers that participation in the course was extremely important for her development.

“The business case opened my eyes to learning and the future. I was able to find my strengths and use them in the challenging but motivating environment. Participation in the course was a turning point for me.”

 

Further information:

Mari Rytisalo, Senior Lecturer, School of Business and Media, Tampere University of Applied Sciences,  mari.rytisalo [at] tuni.fi ()

tel. 040 631 6301