Mika Yrjölä

University Lecturer, (markkinoinnin yliopistonlehtori)
Faculty of Management and Business
| Sub unit: Business Studies | Lab or field: Marketing

About me

I work as a University lecturer of marketing at Tampere University. I am a member of the Customer-Oriented Research Group. In my research, I am especially interested, though not limited to, the themes of strategic marketing and marketing management. I use both quantitative and qualitative methods.


Teaching and research