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Mika Yrjölä

University Lecturer, (markkinoinnin yliopistonlehtori)

About me

I work as a University lecturer of marketing at Tampere University. I am a member of the Customer-Oriented Research Group. In my research, I am especially interested, though not limited to, the themes of strategic marketing and marketing management. I use both quantitative and qualitative methods.


Teaching and research

Research topics

Strategic marketing, including value propositions, business models, capabilities, and customer orientation