Katri Weckroth

My PhD project explores meat consumption reduction with a sociocultural approach focused on routine consumption practices in everyday life. I'm particularly interested in how meat consumption is discussed in commercial public discourse as well as how the multiplicity and even controversy of meat consumption and its reduction emerges in consumers' daily life. The broader aim of my PhD project is to contribute to increasing the understanding of more sustainable lifestyles and forms of well-being within planetary limits.