Cookies

Cookies allow us to:

• improve the content, findability, usability and accessibility of our website;
• ensure online forms and registration processes function properly;
• manage user preferences (such as cookie settings and content creators’ login details);
• monitor how users interact with our website and assess the effectiveness of marketing campaigns;
• provide customer support via the chat service.

Essential cookies

Essential cookies are necessary for the proper functioning of our website. They enable different features, such as form submissions, and allow content creators to log in and access the maintenance tools of our website. These cookies are also required to store and remember your cookie preferences. Essential cookies cannot be disabled.

Functional cookies

Functional cookies enable our website to store information that allows its layout and behaviour to be tailored to the user’s preferences. Our website uses the Giosg chat service, which relies on functional cookies to enable users to contact Tampere Universities and receive advice and guidance. In order to function properly, this service collects certain information, including the individual user’s identity, IP address, browser type, operating system and the pages visited. 

Analytics cookies

We use Google Analytics, Uxtweak and Siteimprove to analyse user activity on our website. We use this information to improve the content, usability and accessibility of our site. 

These statistical cookies use unique identifiers that allow your browser or device to be recognised in order to record the time of your visit and distinguish you from other visitors, for example. Individual users cannot be identified from this data. The data collected is stored within the EU, and IP addresses are anonymised or completely removed before storage. IP anonymisation means that the final digits of your IP address are deleted, so you cannot be identified during data processing or storage.  

Statistical data collected via Google Analytics will be deleted from our system 14 months after your last visit or after you withdraw your cookie consent. This data will also be deleted immediately if you request its removal or if we discontinue using this service.

Google processes data collected through the cookies on our website as a data processor in accordance with purposes defined by Tampere Universities. Please note that if you are logged into your Google account, Google may collect data about your activity and the websites you visit for its own purposes. In this case, Google acts under its own terms and conditions and based on the consent you have provided through your Google account. Google’s own processes are entirely separate from the personal data processing carried out by Tampere Universities.

Marketing cookies

Google’s marketing cookies allow us to monitor the effectiveness of our marketing campaigns. The information collected through these cookies may only be combined with other data with your explicit consent. We use Google Ads cookies to track the results of specific marketing initiatives, such as student recruitment campaigns. These cookies are not used for remarketing purposes, so you will not receive targeted advertisements based on your visit to our website. 

If you accept the marketing cookies for YouTube, you can watch embedded YouTube videos directly on our site. If you decline these cookies, you will see a link to the video on YouTube instead of the embedded video player.

Our website includes external links and embedded elements (such as TinyCC for shortening URLs when using the Tampere University Library’s services), which may use cookies in accordance with their own policies. 

We have removed social media plug-ins from our website, but it still contains links to social media services. These links lead directly to content provided by the respective service, and these third parties may collect data about your visit under their own terms and conditions and based on the consent you have given them.

We also use Google Tag Manager to manage the cookies and scripts on our website. However, Google Tag Manager does not set any cookies by itself. 

By default, your cookie consent will remain valid for 12 months. If we update our cookie settings, we will ask users to review and update their cookie preferences. You can adjust your preferences at any time. To adjust your settings, scroll to the bottom of the page and select Cookie settings. To view your current preferences, please see the cookie notice below.