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Course unit, curriculum year 2020–2021
PLA-56200
Business to Business Marketing, 5 cr
Tampere University
- Description
- Completion options
Teaching periods
Active in period 3 (1.1.2021–7.3.2021)
Active in period 4 (8.3.2021–31.5.2021)
Course code
PLA-56200Language of instruction
FinnishAcademic year
2020–2021Level of study
Intermediate studiesGrading scale
General scale, 0-5Persons responsible
Responsible teacher:
Tapio SalminenResponsible organisation
Faculty of Engineering and Natural Sciences
Faculty of Management and Business 100 %
Core content
- Yritysten välisen kaupankäynnin merkitys yhteiskunnassa.
- Yrityksen toimintaympäristö ja suhteet sidosryhmiin.
- Markkinoinnin merkitys yrityksen liiketoiminnassa.
- Asiakassuhteiden luominen, ylläpitäminen ja kehittämisen merkitys yritykselle.
- Erottautumisen merkitys muihin yrityksiin liiketoiminnassa.
Learning outcomes
Further information
Learning material
Equivalences
Studies that include this course
Completion option 1
Completion of all options is required.
Participation in teaching
14.01.2021 – 24.02.2021
Active in period 3 (1.1.2021–7.3.2021)
Independent study
01.01.2021 – 14.03.2021
Active in period 3 (1.1.2021–7.3.2021)
Active in period 4 (8.3.2021–31.5.2021)
Completion option 2
Completion of all options is required.
Participation in teaching
14.01.2021 – 24.02.2021
Active in period 3 (1.1.2021–7.3.2021)
Exam
01.03.2021 – 30.04.2021
Active in period 3 (1.1.2021–7.3.2021)
Active in period 4 (8.3.2021–31.5.2021)
Completion option 3
Completion of all options is required.
Independent study
11.01.2021 – 26.02.2021
Active in period 3 (1.1.2021–7.3.2021)
Exam
01.03.2021 – 30.04.2021
Active in period 3 (1.1.2021–7.3.2021)
Active in period 4 (8.3.2021–31.5.2021)