Course unit, curriculum year 2023–2024
TIJO.262
Business to Business Marketing, 5 cr
Tampere University
- Description
- Completion options
Teaching periods
Active in period 3 (1.1.2024–3.3.2024)
Active in period 4 (4.3.2024–31.5.2024)
Course code
TIJO.262Language of instruction
FinnishAcademic years
2021–2022, 2022–2023, 2023–2024Level of study
Intermediate studiesGrading scale
General scale, 0-5Persons responsible
Responsible teacher:
Tapio SalminenResponsible organisation
Faculty of Management and Business 100 %
Coordinating organisation
Information and Knowledge Management Studies 100 %
Core content
- Yritysten välisen kaupankäynnin merkitys yhteiskunnassa.
- Yrityksen toimintaympäristö ja suhteet sidosryhmiin.
- Markkinoinnin merkitys yrityksen liiketoiminnassa.
- Asiakassuhteiden luominen, ylläpitäminen ja kehittämisen merkitys yritykselle.
- Erottautumisen merkitys muihin yrityksiin liiketoiminnassa.
Learning outcomes
Further information
Learning material
Equivalences
Studies that include this course
Completion option 1
Completion of all options is required.
Participation in teaching
12.01.2024 – 27.02.2024
Active in period 3 (1.1.2024–3.3.2024)
Independent study
10.01.2024 – 06.03.2024
Active in period 3 (1.1.2024–3.3.2024)
Active in period 4 (4.3.2024–31.5.2024)
Completion option 2
Completion of all options is required.
Participation in teaching
12.01.2024 – 27.02.2024
Active in period 3 (1.1.2024–3.3.2024)
Exam
01.03.2024 – 31.03.2024
Active in period 3 (1.1.2024–3.3.2024)
Active in period 4 (4.3.2024–31.5.2024)
01.02.2024 – 29.02.2024
Active in period 3 (1.1.2024–3.3.2024)
01.04.2024 – 30.04.2024
Active in period 4 (4.3.2024–31.5.2024)