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Course unit, curriculum year 2019–2020
KATMAA17
Digital marketing, 5 cr
Tampere University
- Description
- Completion options
Teaching periods
Active in period 4 (2.3.2020–31.5.2020)
Course code
KATMAA17Language of instruction
EnglishAcademic year
2019–2020Level of study
Intermediate studiesGrading scale
General scale, 0-5Persons responsible
Professor of Marketing
Responsible organisation
Faculty of Management and Business 100 %
The course familiarizes students with the key concepts and operations in digital marketing, including social media marketing. Special focus is placed on applying different digital marketing tools in different kind of business settings. The course integrates lectures and practical exercises with the aim of delivering students good practical insight into designing and implementing digital marketing in different organizations.
Learning outcomes
Prerequisites
Recommended prerequisites
Learning material
Equivalences
Studies that include this course
Completion option 1
Participation in teaching
25.03.2020 – 15.04.2020
Active in period 4 (2.3.2020–31.5.2020)