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Public event

Measuring News Diversity – Lessons learned

Tampere University
Date19.11.2025 15.30–17.30 (UTC+2)
LanguageEnglish
Entrance feeFree of charge
AI has flooded us with new tools, but what is actually new for analyzing news content? For instance, what do we know about measuring news diversity and the tools available? Why and how to measure news diversity? And, even more importantly: how to apply the tool into the everyday workflow of a newsroom?

Join our webinar on 19th November to hear what research- and practice-based evidence is already available. We bring together insights from projects in Finland and Canada, creating a meeting ground for researchers, developers, and media professionals.

What to expect:

  • ♥️ Welcome from professor Laura Ahva, Tampere University
  • 🎯 Keynote from business editor Kate Hopwood, The Canadian Press: Experiences on different tools, including the Gender Gap Tracker, from Canada’s oldest and largest news agency
  • 🎓 Lessons learned from 4-years-long design project of the News Diversity Meter, developed and tested in cooperation with several Finnish media houses; Doctoral Researcher Matleena Ylikoski, Tampere University
  • 🎤 An open discussion on methods, validation, limits, and future directions for advancing diversity in journalism
  • 🔗 Closing words by Kirsikka Kaipainen, DigiSus research platform, Tampere University

Who are proposed to attend:

  • Researchers working on media, journalism, and language technologies.
  • Developers and data scientists building content analysis pipelines or newsroom tools.
  • Journalists, editors, and product leads seeking evidence-based ways to monitor and strengthen news diversity.
  • Journalism students interested in news diversity.

When:

Please register to the event if you want to receive a calendar invite to the webinar, or the PP-presentations after the webinar.

On behalf of the research team,
Matleena Ylikoski

 

You can also read about the News Diversity Meter project's outcomes in Finnish in Tampere University news.

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Picture: Meeri Hentilä

Organiser

The event is organised by Matleena Ylikoski, Laura Ahva and the News Diversity Meter research team, supported by the DigiSus research platform seed funding.