Vlogi360 studies effective commercial interaction models. The project aims at defining the best guidelines on how to create 360 video content. The information is based on user research.
This project is co-conducted by Tampere University, Jyväskylä University School of Business and Economics, Sanoma and Youtube community Troot. It is funded by The Media Industry Research Foundation of Finland.
Background
Influencer marketing makes use of web material produced by influencers such as blogger, vloggers and other active social media users and celebrities. Its purpose is to reach the essential customer target groups and to influence their attitudes, knowledge and purchasing behaviour.
Companies need to create a clear brand, suitable content and message, and understand the value of commercial cooperation to create effective online presence, business solution and digital customer experience.
This research project aims at producing a e-guidebook on how to use 360 videos for commercial use.
Funding source
The Media Industry Research Foundation of Finland
Contact persons
Markku Turunen
Professor / PI
markku.turunen [at] uta.fi
+358 40 533 9689