The project explores how racism is constituted, defined, circulated and challenged in todays transnational media circuits and practices. The goal of the project is to understand the new forms of public engagements and affective experiences concerning racism in the hybrid media environment shaped by cooperation and conflict between older and newer media logics.
The cross-disciplinary project applies cutting-edge methodology with an innovative combination of the computational and social sciences. An exceptionally large dataset collected from the Finnish online discussions including all media platforms and the main social media networks provides a unique opportunity for research synergy.
The consortium is developing a method path from online dataset to qualitative research with rich combinations of methods from rhetoric analysis to multimodal semiotic analysis. The research path continues from qualitative analysis to live, experiential laboratory experiments created for the purposes of this project.
Thus HYBRA is unique in its scope both nationally and internationally. The results will have a high academic impact on social cohesion and policy making, providing new knowledge and concrete steps to tackle problems of racism with particular attention to addressing the new, more implicit and mediated forms of racism.
Academy of Finland
University of Helsinki
kaarina.nikunen [at] uta.fi