Consumers purchasing behavior holds major implications for health, well-being, environment and society at large. LoCard research group focuses on exploring these themes through vast amount of loyalty card data.
Goal
With this data, LoCard researchers strive at understanding, for example, consumers behavior and attitudes toward food healthiness and sustainability.
Contact persons
Jaakko Nevalainen
Professor of Biostatistics
jaakko.nevalainen [at] uta.fi
0503187272