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Tampere University

Consumers purchasing behavior holds major implications for health, well-being, environment and society at large. LoCard research group focuses on exploring these themes through vast amount of loyalty card data.


With this data, LoCard researchers strive at understanding, for example, consumers behavior and attitudes toward food healthiness and sustainability.

Contact persons

Jaakko Nevalainen

Professor of Biostatistics

jaakko.nevalainen [at]