Expanded Field of Visual Artists' Income and Work

To increase the valuation and income of visual artists´ by renewing the work field with knowledge of digital skills.

The income of visual artists and the prestige of their work is a problem that has been exacerbated by the Covid-19 crisis. Geopolitical changes, the energy crisis, and digitalization, which are pervading society, are creating uncertainty for visual artists. Utilizing new spaces such as virtual galleries, the preservation and value of digital works, social media skills, and sales are not self-evident issues. Project management, sustainability, and ethics using new technologies are not on par because of a lack of skills among all visual artists. Artificial intelligence (AI) is available to consumers, but its implementation in the art context is problematic. The ethical use of AI is worth exploring in the context of the visual arts.

The project introduces sustainable solutions to the above problems on a national scale in Finland, providing new models that meet the needs of society. Through knowledge and training, equal opportunities for artists to operate in today's evolving world will be created. The work of an artist will be made easier through digital mastery. This will create changes in the way artists' work is valued and will integrate them more closely into society. The artist's sense of well-being and inclusion will be enhanced.

The project will increase the opportunities to benefit from artists' expertise. The project takes a multi-faceted approach to the strategies of art entrepreneurship, emphasizing teamwork and networking. As a result, the earning potential will be expanded. The results of the project include a distance learning model and a digital skills and entrepreneurship toolkit, which can be used as teaching material or studied independently. The results will be communicated to visual art professionals. In addition, the outputs of the project will benefit learning institutions and organizations. The quality of teaching, continuous learning, and positivity toward one's work will increase.