Paidia, the University Community's playful event space at Nokia Arena, welcomes students and staff to a guest lecture about gamification in the global sports business.
NHL Vice President Chris Golier will lead a discussion on how the NHL engages fans before, during and after live games. The league has built thriving communities in the world of esports and has created opportunities to compete against other fans while watching the games on the ice. Learn about the key metrics for success and why the NHL feels this is an important strategy for attracting a younger audience.
Chris Golier is VP of business development, technology partnerships, and sponsorship sales for the National Hockey League, responsible for driving the growth of the League through revenue generating partnerships and strategic initiatives.
The event starts at 12:15 and lasts approximately one hour or more. On-site event is fully booked, but you can join remote event in Teams, click here to join.
Organiser
Tampere University
Further information
juhani.linna@tuni.fi, kristiina.tattari@tuni.fi