Osaamistavoitteet

After completing the course the student recognizes the importance of the service mindset in contemporary marketing. The student is able to apply the service mindset and related tools for analyzing and developing businesses and organizations in different contexts. The student understands the role of the customer in value creation.

Sisältö

The course focuses on the service perspective which represents a new logic for marketing. The course familiarizes the student with the Nordic School which is one of the core research groups developing service theory. Students learn to use service marketing tools and concepts such as service quality, servicescape, and service blueprinting, in order to facilitate the creation of customer value as well as to increase the productivity of the organization.

Toteutustavat

Opetuskieli

Arviointi

Kokonaisuudet johon opintojakso kuuluu

2018–2019

Opintojakso opetusohjelmassa

Opetusohjelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetusohjelmasta.

KATMAA13 Service Marketing

Avoimia yliopisto-opintoja suorittaville

KATMAA13 Service Marketing