Teaching Schedule
2018–2019
Archived teaching schedules 2018–2019
You are browsing archived teaching schedule. Current teaching schedules can be found here.
KATMAA13
Service Marketing
5
ECTS
Implementation is also a part of open university teaching
Periods
Language of instruction
English
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
- KATMAA13 Service Marketing
Degree Programme in Business Studies
Marketing
Faculty of Management
Marketing
Faculty of Management
Learning outcomes
After completing the course the student recognizes the importance of the service mindset in contemporary marketing. The student is able to apply the service mindset and related tools for analyzing and developing businesses and organizations in different contexts. The student understands the role of the customer in value creation.
Enrolment for University Studies
Enrolment time has expired
Teachers
Mika Yrjölä, Teacher responsible
Mika.Yrjola[ät]uta.fi
Ulla-Maija Sutinen, Contact person
ulla-maija.sutinen[ät]tuni.fi
Teaching
11-Sep-2018
–
11-Oct-2018
Lectures 20 hours
KATMAA13
Tue 11-Sep-2018 - 9-Oct-2018 weekly at 12.15-13.45, Pinni ls B1100
Thu 13-Sep-2018 - 4-Oct-2018 weekly at 12.15-13.45, Päät ls A1
Thu 11-Oct-2018 at 12.00-16.00, Päät ls D10a
Evaluation
Numeric 1-5.
Evaluation criteria
Lectures, Moodle excercises, and exam in Finnish or in English.
Study materials
- Grönroos, Christian: Service Management and Marketing. Customer Management in Service Competition, Wiley, 2007 or later.
- Gummesson, Evert: Total Relationship Marketing, Butterworth-Heinemann, 2008 or later.
- Other materials given by the lecturer, e.g. academic articles.
Further information
Recommended year of study: 2. year, autumn (for degree programme students)
Recommended complementary course: KATJOS42 Service Management