Students understand the role of service, and service logic in business design, management and organisations. Students understand the development of service research, and learn the different scientific discussions in this field of study.
Contents
The course includes different themes in the field of service research e.g. service experience, service design and service concepts, service productivity, service strategies for manufacturing companies, and paradigms in service research.
Teaching methods
Teaching method
Contact
Online
Lectures
15 h
3 h
Teaching language
English
Modes of study
Option
1
Available for:
Degree Programme Students
Other Students
Open University Students
Doctoral Students
Exchange Students
Participation in course work
In
English
Evaluation
and evaluation criteria
Numeric 1-5.
Participation in class, online assignments, essay