Students understand the role of service, and service logic in business design, management and organisations. Students understand the development of service research, and learn the different scientific discussions in this field of study.
Essay
Journal articles chosen by the lecturer
This course is primarily for:
- Master students in Management and Organization studies
- Master level exchange students of Faculty of Management (business studies)
- Third year bachelor level exchange students of Faculty of Management (business sudies) who have completed KATMAA13 Service Marketing course in period I can also enroll. Completing KATMAA13 is a prerequirement for exchange students if you have not completed an equivalent course at your home university.