Course unit, curriculum year 2023–2024
KAT.MARK.306
Theory and Practice of Value Creation, 5 cr
Tampere University
- Description
- Completion options
Teaching periods
Active in period 1 (1.8.2023–22.10.2023)
Course code
KAT.MARK.306Language of instruction
EnglishAcademic years
2021–2022, 2022–2023, 2023–2024Level of study
Advanced studiesGrading scale
General scale, 0-5Persons responsible
Responsible teacher:
Hannu Saarijärvi, Markkinoinnin professoriResponsible organisation
Faculty of Management and Business 100 %
Coordinating organisation
Business Studies 100 %
Value creation is examined from multiple and complementary perspectives with a special emphasis on understanding, creating and capturing value. Through in-class interaction and course assignments the students integrate theory and practice.
Learning outcomes
Prerequisites
Compulsory prerequisites
Recommended prerequisites
Further information
Learning material
Equivalences
Kokonaisuudet, joihin opintojakso kuuluu
Completion option 1
Participation in teaching
28.08.2023 – 21.10.2023
Active in period 1 (1.8.2023–22.10.2023)