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Course unit, curriculum year 2021–2022
KAT.MARK.101
Introduction to Marketing, 5 cr
Tampere University
- Description
- Completion options
Teaching periods
Active in period 2 (24.10.2021–31.12.2021)
Active in period 3 (1.1.2022–6.3.2022)
Active in period 4 (7.3.2022–15.5.2022)
Active in period 5 (16.5.2022–31.7.2022)
Course code
KAT.MARK.101Language of instruction
FinnishAcademic years
2021–2022, 2022–2023, 2023–2024Level of study
Basic studiesGrading scale
General scale, 0-5Persons responsible
Responsible teacher:
Johanna Horppu, Markkinoinnin väitöskirjatutkijaResponsible teacher:
Hannu Saarijärvi, Markkinoinnin professoriResponsible organisation
Faculty of Management and Business 100 %
Coordinating organisation
Business Studies 100 %
Opintojaksolla perehdytään markkinoinnin keskeisiin osa-alueisiin (mm. markkinoinnin johtaminen, kuluttajakäyttäytyminen, digitaalinen markkinointi) ja käsitteisiin kuten markkinoinnin kilpailukeinot, brändi ja asiakkaan kokema arvo.
Learning outcomes
Further information
Learning material
Studies that include this course
Completion option 1
Participation in teaching
26.10.2021 – 13.12.2021
Active in period 2 (24.10.2021–31.12.2021)
Completion option 2
Independent study
10.01.2022 – 31.05.2022
Active in period 3 (1.1.2022–6.3.2022)
Active in period 4 (7.3.2022–15.5.2022)
Active in period 5 (16.5.2022–31.7.2022)
01.06.2022 – 31.07.2022
Active in period 5 (16.5.2022–31.7.2022)