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Course unit, curriculum year 2020–2021
KATMAA12
Brand Management, 5 cr
Tampere University
- Description
- Completion options
Teaching periods
Active in period 1 (1.8.2020–18.10.2020)
Active in period 3 (1.1.2021–7.3.2021)
Course code
KATMAA12Language of instruction
EnglishAcademic year
2020–2021Level of study
Intermediate studiesGrading scale
General scale, 0-5Persons responsible
Responsible teacher:
Larissa Braz Becker, University Lecturer of MarketingResponsible teacher:
Ulla-Maija SutinenResponsible organisation
Faculty of Management and Business 100 %
The course familiarizes students with the key theoretical concepts and frameworks related to branding. Special focus is on how brands are co-constructed in the market through interacting with stakeholders. Brand-related marketing communication is examined in different platforms including paid, earned, owned and shared media. Through the course assignments, the students apply the conceptual branding tools to practical examples.
Learning outcomes
Recommended prerequisites
Further information
Learning material
Studies that include this course
Completion option 1
Participation in teaching
25.01.2021 – 26.02.2021
Active in period 3 (1.1.2021–7.3.2021)
Completion option 2
Independent study
24.08.2020 – 09.10.2020
Active in period 1 (1.8.2020–18.10.2020)