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Course unit, curriculum year 2020–2021
TTA-11017
Basics of Industrial Management, 5 cr
Tampere University
- Description
- Completion options
Teaching periods
Active in period 1 (1.8.2020–18.10.2020)
Active in period 2 (19.10.2020–31.12.2020)
Active in period 3 (1.1.2021–7.3.2021)
Course code
TTA-11017Language of instruction
EnglishAcademic year
2020–2021Level of study
Basic studiesGrading scale
General scale, 0-5Persons responsible
Responsible teacher:
Jouni Lyly-YrjänäinenResponsible organisation
Faculty of Engineering and Natural Sciences
Faculty of Management and Business 100 %
Core content
- UNDERSTANDING 2B2 ENVIRONMENT
Customer value key to profitable business
-supply and distribution networks
-customer value
-income statement and balance sheet
-competitive advantage
-contribution costing - FROM IDEA TO A PROFITABLE BUSINESS
Development of offering
-product life cycle
-competition
-money flow in product development
Bookkeeping
-principles of double-entry bookkeeping
-closing and re-opening the books
-inventory, receivables and payables
Marketing process
-segmentation in B2B and B2C contexts
-target market, differentiation and positioning
-sales process in B2B markets - SCALING UP THE BUSINESS
Expanding the business
-product-market matrix
-different ways of exporting
-cost and capital planning
-venture capital
Building and managing the organisation
-developing organisational structure
-defining systematic processes
-cost and profit centres
-full costing - SUCCESSFUL EXIT
Business environment in the knowledge economy
-management and leadership in the future
-focus on core competencies and outsourcing
-knowledge-intensive services and gamification
-successful exit
Complementary knowledge
- -evaluating/quantifying customer value in practice
- -estimating payback period of a new process innovation in practice
-3D printing as a communication tool in product development
-segmentation in B2B markets in practice - -challenges related to starting exports in practice
-building management reporting system and dashboards for KPIs in practice - -cultural differences in management and leadership
Learning outcomes
Further information
Equivalences
Studies that include this course
Completion option 1
Participation in teaching
25.08.2020 – 12.10.2020
Active in period 1 (1.8.2020–18.10.2020)
24.08.2020 – 12.10.2020
Active in period 1 (1.8.2020–18.10.2020)
Completion option 2
Completion of all options is required.
Participation in teaching
25.08.2020 – 12.10.2020
Active in period 1 (1.8.2020–18.10.2020)