TETA-5036, Changing Subject Course of Industrial Management

- International Management Leadership, 2 credits

Additional info:

The lectures are given by Professor John Darling, an internationally known scholar, lecturer and consultant. He has served as a visiting professor at several Finnish universities and as a consultant to Finnish business firms and other organizations. He is the author of twelve books and monographs, and over 200 articles published in academic and professional journals. He has also presented research papers and conducted management and marketing seminars for many different organizations in the U.S. and abroad.

The whole course will be taught in English (also essays and presentations in a seminar). Attendance to two seminars is obligatory. Course venue will be informed later.

Enrolment:
The course is mainly for exchange students who have already passed some strategy course.

Information for Finnish students:
Myös suomalaiset opiskelijat, jotka ovat suorittaneet aiemmin jonkin strategiaa käsittelevän opintojakson (esim. hallintotieteessä, alue- ja yhdyskuntatieteissä tai yrityksen hallinnossa) voivat ilmoittautua kurssille.

The whole course will be taught in English (also essays and presentations in a seminar). Attendance to two seminars is obligatory. Course venue will be informed later.

Enrolment:
The course is mainly for exchange students who have already passed some strategy course.

Information for Finnish students:
Myös suomalaiset opiskelijat, jotka ovat suorittaneet aiemmin jonkin strategiaa käsittelevän opintojakson (esim. hallintotieteessä, alue- ja yhdyskuntatieteissä tai yrityksen hallinnossa) voivat ilmoittautua kurssille.

Objectives:

Students learn to understand the role of service in modern service organizations from an interdisciplinary perspective. Additionally, the students learn the theoretical framework of service logic for managing service organizations.

Content:

The course includes the basic studies and theories in the field of service management. The focus of the course is on service management, service leadership and on a service strategy.

Modes of study:

A pre-assignment, active participation in the lectures, a group work, a learning diary based on lectures and articles.

Teaching method:

Lectures (18 h), a group work, a learning diary

Previous studies:

The pre-assignment

Time:

Period III, Time period 25.1. -21.2.

25.1.2012, 10 - 13, A4014
31.1.2012, 10 - 14, A4014
7.2.2012, 10 - 14, A4014
15.2.2012, 10 - 14, A4014
21.2.2012, 10 - 13, A4014

ATTENTION! The requisite for attending the course is that the student has returned the pre-assignment before entering the course. Please email the pre-assignment to the lecturer before 18.1.2012. The email address is ritva.hoykinpuro(at)uta.fi.

Pre-assignment:

: Study the following articles:

Kingman-Brundage, J. and George, W.R. and Bowen, D. (1995) "Service Logic": achieving service system integration. International Journal of Service Industry Management, Vol 6, no 6, p 20-39.

Lusch, R. and Vargo S. (2006) Service-Dominant Logic: Reactions, reflections and refinements, Marketing Theory, vol. 6, no.3, p.281-288.

Edvardsson, B., Tronvoll, B. and Gruber, T. (2011) Expanding understanding of service exchange and value co-creation: a social construction approach, Journal of Academy of Marketing Science, vol. 39. p. 327-339.

Write an essay (about 1500 word) on the topic "What is service logic or service-dominant logic?" The essay is based on the readings as well as on your own reflections on the topic.