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Archived teaching schedules 2018–2019
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KATMAA12 Marketing Communications 5 ECTS
Implementation is also a part of open university teaching
Periods
Period I Period II Period II Period IV
Language of instruction
English
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
Degree Programme in Business Studies
Marketing
Faculty of Management

Learning outcomes

After completing the course, the student understands the strategic role of marketing communications in interactively engaging with customers and other stakeholders. The student is able to plan and evaluate the use of different communications tools in the changing mediascape. In addition, the student can critically assess ethical concerns related to marketing communications.

Enrolment for University Studies

Enrolment time has expired

Teachers

Elina Närvänen, Teacher responsible
elina.narvanen[ät]tuni.fi

Teaching

14-Jan-2019 – 25-Feb-2019
Lectures 21 hours
Mon 14-Jan-2019 - 25-Feb-2019 weekly at 12-15, Linna Väinö Linna -sali

Evaluation

Numeric 1-5.

Evaluation criteria

Lectures, Moodle exercises, and exam in Finnish or in English.

Study materials

1. Dahlen, Micael, Lange, Fredrik & Smith, Terry: Marketing Communications: A Brand Narrative Approach, Wiley: Chichester, 2010.

2. Wind, Yoram & Hays, Catharine: Beyond Advertising: Creating value through all customer touchpoints, 2016.

3. Other materials given by the lecturer, e.g. academic articles.

Further information

Recommended year of study: 1. year, spring (for degree programme students)

Faculty of Management
The Course is part of the following teaching schedules
Faculty of Management
Business Studies as Optional Studies
Faculty of Management
Bachelor's Degree Programme in Business Studies
Faculty of Management
Open university teaching
Faculty of Management
Courses offered in English at Faculty of Management (Bachelor's level)