After completing the course the student will be able to:
- Recognise and analyse trends in news production and distribution
- Understand and appreciate the theory of entrepreneurship, as well as distinctions for an intrapreneurial orientation in legacy firms
- Address implications of the changing news industry that are critically important for successful practice among journalists and managers
- Contrast and reflect on new media and traditional media in news environments
- Evaluate personal professional development needs for entrepreneurial skills and behaviours that are essential for success
- Understand business models and business planning as essential successful factors for start-ups