Opinto-oppaat
2018–2019
Arkistoitu opetussuunnitelma 2017–2019
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
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Johtamiskorkeakoulu 2017–2019
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Obligatory Advanced Studies in Business Competence
MBCS02
Strategic Marketing
5
op
Organised by
Master's Degree Programme in Business Competence
Person in charge
Yliopistonlehtori
Learning outcomes
The course builds a strategic perspective to marketing. It identifies and addresses central marketing concepts such as customer value propositions, customer value, and business models and links them with corporate strategy. Throughout the course, concepts and theories are linked with case examples that help illustrate what constitutes the core of strategic marketing in contemporary business landscape.
Contents
Upon the completion of the course, the students understand the strategic nature of marketing, its role in contemporary business and are able to identify and apply set of marketing tools in practice.
Modes of study
Option
1
Available for:
- Degree Programme Students
- Other Students
- Open University Students
- Doctoral Students
- Exchange Students
Participation in course work
In
English
Evaluation
Numeric 1-5.Belongs to following study modules
Johtamiskorkeakoulu
2018–2019
Archived Teaching Schedule. Please refer to current Teaching Shedule.
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Johtamiskorkeakoulu