Opinto-oppaat
2018–2019
Arkistoitu opetussuunnitelma 2017–2019
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
MEJOS04
Strategy & Marketing
5
op
Organised by
Master's Degree Programme in Media Management
Person in charge
Professor of Service and Retailing
Corresponding course units in the curriculum
Keywords
Strategic themes:
Internationalisation
Learning outcomes
Students learn the essentials of strategic thinking with special emphasis on marketing's and its many-sided nature. The course examines the field of strategic management as a process in which various marketing strategies play a major role.
Contents
After completing the course the student will understand:
• Diverse perspectives on strategic thinking
• The strategic nature of marketing
• Principles of strategic marketing
• Principles of strategic planning
• Essential marketing models and approaches
Teaching methods
| Teaching method | Contact | Online |
| Lectures | 25 h | 0 h |
Teaching language
EnglishModes of study
Option
1
Available for:
- Degree Programme Students
- Other Students
- Open University Students
- Doctoral Students
- Exchange Students
Participation in course work
In
English
Lectures (25 hours), readings and class attendance.
Evaluation and evaluation criteria
Numeric 1-5.Lectures and readings, tested separately. The testing in literature comes after the lectures. Attendance and active participation in lectures (2 ECTS), submitting an essay on the lectures and assigned essays on study materials (3 ECTS).
Study materials
A packet of contemporary readings from academic journals and books.
Belongs to following study modules
Viestintätieteiden tiedekunta
Viestintätieteiden tiedekunta
2018–2019
Archived Teaching Schedule. Please refer to current Teaching Shedule.
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Viestintätieteiden tiedekunta