After the course the student will understand the e-business management in the context of information systems and is capable of analyzing e-business strategies and e-supply chains in different industries and B2B contexts, conduct strategic planning and selecting different e-business areas for further investigation. The student can also frame holistically the e-business management research arena in business and societal context.
Contents
Business-to-Business E-Commerce. B2B2C E-Commerce. E-Supply Chains, Collaborative Commerce, and Corporate Portals. Virtual Teams and Supply Chains. The Web 2.0 Environment and Enterprise Social and Knowledge Networks. E-Commerce Support Services. Fulfilling E-Commerce Orders and Other E-Commerce Support Services. E-Commerce Strategy and Implementation. E-Commerce Strategy and Global E-Commerce.
Teaching methods
Teaching method
Contact
Online
Lectures
21 h
0 h
Exercises
40 h
12 h
Modes of study
Option
1
Available for:
Degree Programme Students
Other Students
Open University Students
Doctoral Students
Exchange Students
Participation in classroom work with groupwork/reportsParticipation in course work
In
English
Option
2
Available for:
Degree Programme Students
Other Students
Open University Students
Doctoral Students
Exchange Students
Written exam
In
English
Participation in classroom work with groupwork/reports OR Written exam (if not enough participation)
Evaluation
Numeric 1-5.
Study materials
Turban, E., King, D., Lee, J.K, Liang, T.-P., Turban, D.C. Electronic Commerce: A Managerial and Social Networks Perspective. Springer. 2015.