Learning outcomes

After completing the course the student will understand:
• Variation and the rationale explaining differences in media organisations
• General requirements and expectations of managers across levels
• How development objectives are achieved in media firms
• Complexity of managing a community of employees in work cultures

Contents

Students gain insight from the field about how managers work, and how they understand their company’s position and that work. Topics are arranged by Lowe in consultation with the individual or individuals that are agreed to the visitation. Topics could include, for example, strategy and
development, contemporary challenges and problems to be solved, organisational structures and work cultures, managing particular areas of operations, etc. These media companies are located in Finland and could include large corporations (e.g. Alma Media, Otava, Sanoma Group, YLE) and smaller firms (e.g. Blue Media, Broadcasters, Uusi Suomi).

Teaching methods

Visitations (4 X 3 hours each = 12 hours) and an analytical
report on lessons learned.

Teaching language

English

Evaluation and evaluation criteria

Pass/fail.
Presence and participation in the visitations and evaluation and the analytical reports.

Study materials

Information and materials provided by each company to be read in advanced of visitation.

Belongs to following study modules